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Grupo Pesquera renews its corporate identity and is born Fernández Rivera Family, passion for wine and land. The new generations of this wine group take the reins of the company. They do adapting their image to current markets, each time more competitive. Thus, the history of this group, a benchmark and main promoter of the Ribera del Duero Denomination of Origin, continues to be written.


With the new corporate identity, Familia Fernández Rivera gives prominence and its own personality to each of the business units that make up the group. Las Bodegas Tinto Pesquera, Haza County, Dehesa de la Granja y_cc781905-5cde-3194-bb3b-136bad5cf5 8d_The Link, and the Hotel AF Pesquera_cc781905 -5cde-3194-bb3b-136bad5cf58d_make up the structure of a company that aspires to continue being a benchmark in the Spanish and international wine sector.


“Grupo Pesquera did not reflect our greatness”, says Lucía Fernández, general director of Familia Fernández Rivera. “The name was strictly linked to a wine e it made the rest of the wineries, fundamental in our trajectory”. In addition, this new identity seeks to put the family in its rightful place: “Our achievements are the result of work and the involvement of the whole family for more than 40 years”, says Fernández. Now, with the incorporation of the new generations into the business structure, the Fernández Rivera Family consolidates its maximum hallmark: quality is marked by the_cc781905-5cde-3194 -bb3b -136bad5cf58d_perfect conjunction between tradition and modernity.


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