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CHEERFY, THE SPANISH-FOUNDED STARTUP THAT ELEVATES THE TOURIST EXPERIENCE IN COASTAL RESTAURANTS

  • Cheerfy is a key tool for establishments located in summer areas, as it allows to strengthen the digital relationship with the summer clientele through personalized and contextual experiences, adapted to their preferences, nationalities and other key issues of their profile. In addition, the platform is the perfect ally in high-density holiday moments, where efficiency in the dining room when ordering and paying becomes essential.

  • Bresca (Ibiza), Nomo Náutic (Sant Feliu), Grosso Napoletano (A Coruña) and Timesburg (Sant Cugat), are some of the reference brands that have opted for Cheerfy as a tool to centralize the digital relationship with their customers.

  • Carlos Gómez Vendrell and Adrián Maseda, founders of Cheerfy, are behind the platform that makes possible a personalized and frictionless digital experience between consumers and restaurant chains. They have five products: Cheerfy Loyalty, Shop, Places, Pay and Kiosk. And they have been consolidated with the trust of iconic brands such as Grupo Lateral, Healthy Poke, Manolo Bakes, Juicy Brands or Empanadas Malvón.



Madrid, July 2023. The hotel and catering industry is one of the most important employment sectors in Spain, a sector that in summer becomes indispensable, when summer tourism fills the restaurants and beach bars of our country. So much so that José Luis Yzuel, president of Hostelería España, announced at the beginning of the summer that this sector expects to exceed pre-pandemic figures in 2023.



Cheerfy has become the perfect ally for restaurants on the Spanish coast, the ideal tool to elevate the tourist experience and serve as a cane for the hospitality industry at one of the busiest times of the year. This startup founded by two Spaniards, Carlos Gómez Vendrell and Adrián Maseda, allows to register and profile the customer, developing a digital relationship that personalizes their experience, builds loyalty and boosts consumption.



Cheerfy adapts its strategy taking into account this characteristic of summer eventuality, such as the creation of personalized campaigns with events or enhancing moments of consumption, personalized details based on the profile, birthday greetings, collection of ratings and personalized feedback based on their responses or creating a summer loyalty card.



The register is integrated with all the elements of the digital relationship with the customer, whether through Wi-Fi, the reservation system, payment at the table or home orders.



Cheerfy adapts the summer recurrence strategy through its product Cheerfy Loyalty, a CRM that operates in an omnichannel way totally oriented to groups and brands of restoration, for which it becomes a strategic partner, because it offers them a differential bet that allows to consolidate the relationship with the consumer in a single platform, personalizing and offering advantages to the consumer, thanks to the knowledge of the same. In this way, Cheerfy Loyalty allows the design of a strategy adapted to the summer period, building loyalty among those customers who stay in the coastal destination for a short period of time, attracting them to repeat in the restaurant thanks to the advantages offered to them. Some of its strategic allies in this aspect are Bresca (Ibiza), Nomo Náutic (Sant Feliu), Grosso Napoletano (A Coruña) and Timesburg (Sant Cugat), reference brands that have bet on Cheerfy as a tool to centralize the digital experience.



In addition, for high-density moments such as summer, where efficiency in the dining room becomes essential, Cheerfy Pay, another of the products offered by the platform, is also a fundamental pillar. With Cheerfy Pay, table payments will be faster than ever as customers will be able to choose how and when to pay, via QR, with the option to split the bill, leave a tip and get a digital receipt, all integrated with Cheerfy Shop and Cherfy Loyalty.


Cheerfy

Carlos Gómez Vendrell and Adrián Maseda, founders of Cheerfy, are behind the platform that enables a personalized and frictionless digital experience between consumers and restaurant chains. They have five products: Cheerfy Loyalty, Shop, Places, Pay and Kiosk. And they have been consolidated with the trust of iconic brands such as Grupo Lateral, Healthy Poke, Manolo Bakes, Juicy Brands or Empanadas Malvón.


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